A real-estate brochure is different from a travel brochure. It explains about different properties available in a project and tends to be straightforward. It does employ a conversational tone to help prospective buyers make an informed decision. Travel brochures use storytelling techniques to tell prospective travelers about travel destinations. Marketers from a Dubai-based brochure design company explain that such brochures make the prospect of a vacation appeal to them in an ethical manner.

Real-estate brochures focus on providing detailed information about properties, such as floor plans, amenities, pricing, and location advantages. Their primary goal is to persuade potential buyers by highlighting the investment value and lifestyle benefits. In contrast, travel brochures are designed to inspire and entice readers through vivid imagery and engaging descriptions of destinations. These brochures aim to evoke emotions and create a sense of adventure, encouraging people to explore new places. Marketers from a Dubai-based brochure design company emphasize that both types of brochures require distinct approaches to effectively communicate their unique purposes.